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BizDev

The Definitive Guide To Pitching Your Video Game

Archived; click post to view. Excerpt: Over the years I’ve both pitched many games and been on the receiving end of pitches too, all of which range from a small game worth £100k up to AAA hits of close on £10M. I’ve worked my way through the good & bad and I wanted to share [...]

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Can I Help You?

Archived; click post to view. Excerpt: I am frequently contacted by video game developers asking me for help in a couple of areas, some just want some feedback, some are asking me for financial investment to make their game a reality. Maybe your one of these people, or maybe you’d like some critique of your [...]

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How To Improve Your Video Game Pitch – Part 2

Archived; click post to view. Excerpt: Recently I wrote an introduction to How To Improve Your Pitch for  your game and I thought it worth writing a little bit more ahead of E3 Expo 2010. I’ll follow on with a little more detail today. I covered the basics yesterday but I’ve been thinking about this [...]

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How To Improve Your Video Game Pitch

Archived; click post to view. Excerpt: I’ve seen my game pitches in my time, and I’ve made quite a few myself but I’m continually amazed and just what some people think they’re doing.  Think about all those poor saps who’ve been sent to the slaughter on “X Factor” for our amusement when they totally and [...]

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The Polarising Size of Video Game Developers

Archived; click post to view. Excerpt: There used to be a time when developers of all sizes existed from small bedroom teams up to hundreds of people working on projects and everywhere in between. Developers of 40-100 people were not uncommon but all that has changed. At the moment there appears to be no middle [...]

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Leveraging Social Media To Maximise Your Game Sales

Archived; click post to view. Excerpt: Connecting with your audience is absolutely critical to the success of your game and is something you should take seriously and adopt a professional understanding. I’ll cover some of the high level points here and provide links to some interesting articles around the web on how to maximise social [...]

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Marketing your video game is everyone’s job

In a world of freelancers, contractors and small, tight development communities. Everyone is on the public face of their business and reputation. We are all constantly marketing something, be it our company or ourselves in one shape or another. Everything we do matters – your web-site, your comments in forums, the clothes you wear. It’s [...]

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15 seconds of fame

Archived; click post to view. Excerpt: “In the future, everyone will be world-famous for 15 minutes.” – Andy Warhol, 1968Time has become compressed, 15 minutes is a long time now. Move fast or get left behind.The take away here is that everything has a much shorter lifetime now. Recognise that your job won’t be for [...]

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Avoiding Game Development Contract Pitfalls – Royalties

Archived; click post to view. Excerpt: Here at @Gamelinchpin we like to clear some of the fog surrounding the more complex business of making games. Negotiating contracts can be tough, and there’s a lot to think about but don’t let some of the most important elements slip you by. Getting these right can make the [...]

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