Below is a link to the presentation I gave at Sheffield Hallam University on the module Game Software Project Management about Game Marketing Methods.

GPM_S2W2_SHU_GPM_Marketing

Over the years I’ve both pitched many games and been on the receiving end of pitches too, all of which range from a small game worth £100k up to AAA hits of close on £10M. I’ve worked my way through the good & bad and I wanted to share with you my complete guide to pitching a game.

In essence, Pitching is about building a bridge between the Art and the Money, let’s learn how to make that bridge.

I am frequently contacted by video game developers asking me for help in a couple of areas, some just want some feedback, some are asking me for financial investment to make their game a reality.

Maybe your one of these people, or maybe you’d like some critique of your work?

I’m currently looking for 1 other developer to mentor and devote some real attention to, should this be you?

Recently I wrote an introduction to How To Improve Your Pitch for  your game and I thought it worth writing a little bit more ahead of E3 Expo 2010. I’ll follow on with a little more detail today.

I’ve seen my game pitches in my time, and I’ve made quite a few myself but I’m continually amazed and just what some people think they’re doing.  Think about all those poor saps who’ve been sent to the slaughter on “X Factor” for our amusement when they totally and utterly fail to deliver anything that a mother wouldn’t love.  Think about all those sorry ideas you’ve seen on Dragon’s Den that are just pitiful. But it doesn’t have to be this way…

There used to be a time when developers of all sizes existed from small bedroom teams up to hundreds of people working on projects and everywhere in between. Developers of 40-100 people were not uncommon but all that has changed.